Dopamine is instrumental to our learning and helps develop both bad and good behavioral responses because it begins to retrain our brain behavior. However, Candy Crush has been said to increase your dopamine levels, which is the neurotransmitter that plays a part in our happiness levels. Candy Crush is not immune to this stereotype. We believe games often have the misconception of being a waste of time, as well as something that rots a person’s brain. So, assuming we’re all playing at a non-addictive level, what mental and social benefits come from swiping a few colored candies each day?
Just like anything in your life, the time spent should be balanced and not interfere with your priorities (your spiritual health, family, relationship, academics, job, etc.). We are here to share the benefits of Candy Crush, if played within moderation. Although, we can’t say it hasn’t crossed our minds to spend our life savings just to add another booster to the bunch (just one more color bomb, please!). We are happy to admit that even at our lowest points, neither of us have dropped a dime on the app.
From the (sugar) rush you experience when finishing a level to the utter frustration of running out of lives, playing Candy Crush takes you on a rollercoaster of emotions. For those of you who have played, you can certainly share with us the ups and downs of trying to complete many levels one right after another. 2īoth Kaitlyn and I consider ourselves avid Candy Crush players and some days, we might even be part of those 9.2 million (some of you consider this an “addiction,” but we’ll call it a devotion to something we love). Compare this to Pokémon Go which brought in $800 million or Fortnite’s $455 million on iOS, and you see that the game is highly addictive. In 2018 alone, the Candy Crush series made over $1.5 billion in revenue. Discover King, the developer, shows there are currently more than 270 million players across the series. Did you know 9.2 million people play Candy Crush Saga for three or more hours a day? 1 And this is just 3.4% of those who have downloaded the loveable (and frustrating!) puzzle-matching game.
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